The introduction should try and capture the reader’s interest by including statistics or other useful information that makes the reader go “wow”. Explain the study by focusing first on the broad picture. Continue narrowing this down until you get to the research question. Cite references when needed. Do not talk over people; keep in mind the type of audience this proposal will be for; if you must use technical terms that may not be known to the instructor or students, provide those terms in the “glossary of terms” section and refer people there.