And possibly as an example of a more bizarre sounding use of resources to get children to become more active, in Britain, a chocolate company was promoting sports equipment in return for vouchers and coupons from chocolate bars. The more you ate, the more sports equipment you would get, presumably to burn off the excesses eaten! The UK’s Food Commission called this absurd and contradictory and pointed out that if children consumed all the promotional chocolate bars they would eat nearly two million kilos of fat and more than 36 billion calories.
Higher densities of fast food restaurants are linked to a greater risk of cardiovascular health problems. In a 2005 study published in the "Canadian Journal of Public Health," researchers at the Institute for Clinical Evaluative Sciences in Ontario, Canada found that regions with high concentrations of fast food restaurants are times more likely to have extremely high levels of hospitalization for coronary problems. A 2010 study by researchers at the University of South Australia supported this. Their findings, published in the "European Journal of Epidemiology," indicated that, for each 10 percent increase in the density of fast food restaurants in a region, people are times more likely to die from a cardiovascular condition.