Customer service dissertation

Companies must also improve their relational intelligence of their CRM systems. These days, companies store and receive huge amounts of data through emails , online chat sessions, phone calls, and more. [38] Many companies do not properly make use of this great amount of data, however. All of these are signs of what types of relationships the customer wants with the firm, and therefore companies may consider investing more time and effort in building out their relational intelligence. [17] Companies can use data mining technologies and web searches to understand relational signals. Social media such as Facebook, Twitter, blogs , etc. is also a very important factor in picking up and analyzing information. Understanding the customer and capturing this data allows companies to convert customer's signals into information and knowledge that the firm can use to understand a potential customer's desired relations with a brand. [37]

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Customer service dissertation

customer service dissertation


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