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Marketing is an example of what the utilitarian applicability of one focus of the degree could be. We find that we are in the business of marketing ourselves daily as we present ourselves in job interviews, at seminars, at meetings or as a corporate team to our peers. Our goal is to focus on and highlight our salient features, strengthen our limitations, and explain the action steps we will take to do so. We want to make our presentations palpable to the client, be they laymen or skilled corporate professionals. In large part the field is intrinsically tied to Public Relations and Advertising. The product should be a genuine, quality, worthy product, that is brought forth with integrity.